It’s a bird, it’s a plane, it’s … wait, no, it’s a plane. But not just any plane: flying from the award-winning Helsinki Airport, Finnair creates luxury and comfort thousands of feet in the air. To assure us of its quality, Finnair and the Helsinki Airport have selected seven “Quality Hunters” to evaluate the travel experience of both. Right now, as you read this, the seven lucky Quality Hunters are flying to destinations across the globe from Helsinki Airport, assessing the caliber of their travel.
The seven appointees have the task of making the airport and flight connections smoother and more convenient by reporting what they think could be improved. To really hone in on the different aspects of traveling, each of the “Quality Hunters” has been asked to focus on an individual category. Quality Hunters such as Françoise Lin will cover “Business Travel”, while Mette Frøkjær Hansen will cover “Services”. Mirva Lempiäinen will cover “On the Move”, which entails investigating the chain of events from leaving for the airport to arriving at the final destination. Other Quality Hunters focus on the more recreational facets of traveling: Yuval Golan will be covering “Socializing”; Tomas Spohn will cover “Entertainment”; Sanjoo Malhotra will cover “Food and Drink”; and Asami Nagai will cover “Shopping”. They publish their experiences on the Quality Hunters website, www.qualityhunters2.com. The Quality Hunters are both knowledgeable and passionate about traveling; chosen from over 2,000 other applicants, you know this QH team is up to snuff!
Ever since the program took off on October 20th, 2011, the “Quality Hunters” have been diligently at work, going in depth with airline personnel, finessing the intricacies of international travel, and recapturing the best possible travel experiences. With the project planned to end in late December, both Finnair and Helsinki Airport strive to re-brand the concepts and realities of global air-travel. The “Quality Hunters” embody Finnair’s and Helsinki Airport’s goal of attaining real customer feedback to directly enhance customer satisfaction. In fact, Finnair and Helsinki Airport value customer feedback so much that they are going to choose a special eighth Quality Hunter from the online forum that both airborne Quality Hunters and grounded customers have access to. The eighth “Quality Hunter” will travel for the last week of the project (better late than never!).
So keep your eyes on the skies and follow the seven Quality Hunters online at www.qualityhunters2.com, which is open to public opinions, ideas and suggestions.