Delta Air Lines recently announced the opening of its “social media ticket window.” Essentially, anyone logged on to Facebook can visit Delta’s page and book a flight directly from there. When asked for an explanation as to why the airline came up with this idea, Delta’s vice president of eCommerce, Bob Kupbens, stated, “Our customers are spending more time online and are looking for new ways to connect with us. We’re now delivering technology where our customers are.” In addition, the airline company revealed that this move is not the only weapon in its arsenal to increase brand awareness. In fact, this is only the beginning. Delta also has plans to launch a new iPhone application that will give users the opportunity to track flight status, review SkyMiles balances, and even perform self check-in for flights. Now I really have a reason to check my Facebook.